Spice Craft

Global Spices Brand
Global Spices Brand
Global Spices Brand
SpiceCraft is a brand that sources ethically produced, sustainably packaged and flavorful spices for everyday kitchens. Sustainability, quality, and innovation are at the core of its identity, evident in the brand's knowledgeable yet friendly, inspiring yet humble voice. The target audience, aged 25-45, consists of eco-conscious cooks who value high-quality ingredients and global flavors.
SpiceCraft is a brand that sources ethically produced, sustainably packaged and flavorful spices for everyday kitchens. Sustainability, quality, and innovation are at the core of its identity, evident in the brand's knowledgeable yet friendly, inspiring yet humble voice. The target audience, aged 25-45, consists of eco-conscious cooks who value high-quality ingredients and global flavors.
SpiceCraft is a brand that sources ethically produced, sustainably packaged and flavorful spices for everyday kitchens. Sustainability, quality, and innovation are at the core of its identity, evident in the brand's knowledgeable yet friendly, inspiring yet humble voice. The target audience, aged 25-45, consists of eco-conscious cooks who value high-quality ingredients and global flavors.

Client

Assignment Task

Services

Brand Identity & Package Design

Industries

FMCG

Date

May 2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

In terms of visuals, I used natural, earthy colors that reflect the spices' origins. The packaging is functional, eco-friendly, and attractive.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

In order to establish the SpiceCraft brand, extensive research was conducted on the spice industry, including analysis of current market trends and competitors. The creation of the logo involved a thorough word mapping exercise, with numerous sketches developed to capture the essence of spices within the word "Spice Craft." All of these efforts combined resulted in a successful and distinctive brand that stands out in the spice industry.