Pickup

Package & Brand Identity Design
Package & Brand Identity Design
Package & Brand Identity Design
Crafting a brand identity for "Pickup," a premium energy drink brand that blends organic ingredients with scientific innovation. The challenge was to create a design that resonates with the brand's unique positioning - healthy yet effective, and appealing to a predominantly male audience in Tier 1 cities globally.
Crafting a brand identity for "Pickup," a premium energy drink brand that blends organic ingredients with scientific innovation. The challenge was to create a design that resonates with the brand's unique positioning - healthy yet effective, and appealing to a predominantly male audience in Tier 1 cities globally.
Crafting a brand identity for "Pickup," a premium energy drink brand that blends organic ingredients with scientific innovation. The challenge was to create a design that resonates with the brand's unique positioning - healthy yet effective, and appealing to a predominantly male audience in Tier 1 cities globally.

Client

Pickup

Services

Brand & Package Design

Industries

FMCG, Beverage

Date

August 2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

The project kicked off with a comprehensive analysis of the target audience and competitors like Redbull, G Fuel, and Bang. The logo, a fusion of bold and minimal fonts with a memorable electric shock symbol, symbolizes energy and caters to the male audience. Vibrant colors were chosen to represent the healthy and organic aspects of the brand, while the dominance of black and white maintained the premium feel.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

The balance between vibrancy and premium aesthetics was a nuanced challenge. The bold font was strategically used to increase shelf impact and attract a broader audience, instilling a sense of trust. The final identity successfully captured the essence of Pickup, reflecting both its investment in science and commitment to health. The client was thrilled with the result, and the design has set a new standard in the high-end energy drink market.